ROLLING STONE X
GREENTECH X
MAGENTA MUSIC
15 millions delivered contacts
via web & social media.
Like music, environmental protection isn’t a trend—it’s a necessity. ROLLING STONE and Magenta TV have teamed up to put sustainability at the forefront of pop culture, showing how the music industry can lead the way for environmental change.With extensive coverage on rollingstone.de, engaging videos, and a panel talk, we brought the campaign to life across multiple channels, inspiring artists, fans, and a broad audience to embrace sustainable practices.
The BRYGHT Impact
Because sustainability requires sustainability
The highlight? An exclusive performance by Milky Chance, an internationally acclaimed band from Germany known for their commitment to sustainability. From climate-friendly events to Fairtrade merch, they’re setting the bar for eco-conscious music. Inspirational, indeed!
