DAHEIM
DABEI
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When the pandemic kept us all indoors, we flipped the script and brought live music into living rooms across Germany. Partnering with ROLLING STONE, MUSIKEXPRESS, and METAL HAMMER, we created the longest series of intimate performances ever seen. In collaboration with Magenta Musik, we launched a cross-media Format that brought 30 exclusive concerts to life over 6 weeks, featuring a powerhouse lineup including Max Raabe, Sasha, Evanescence, and Mando Diao—with five performances every week. It was, without a doubt, the biggest event ever to hit the average German living room.
The BRYGHT Impact
We flipped the script and Brought live Music into our Living Rooms
A campaign in action
Founded in 1972, CURADEN AG has been a pioneer in oral prevention. Their CURAPROX products are known worldwide, especially among dental professionals. But here’s the thing: while the brand is big in the dental world, consumer awareness is still in the single digits. Time to change that!
