CURAPROX GOES
MUSIC
15 millions delivered contacts viaweb & social media.
We needed to reach a whole new audience for CURAPROX – a younger one, not dental pros, but regular people whose lifestyle matches the brand. BRYGHT idea: Let’s take CURAPROX to where it’s needed the most – the festivals! Our three on-the-ground activations were powered by a vibrant image campaign that taps into pop-culture, building a strong presence with a fresh, new crowd.
The BRYGHT Impact
A vibrant
image campaign that taps into pop-culture
A campaign in action
Founded in 1972, CURADEN AG has been a pioneer in oral prevention. Their CURAPROX products are known worldwide, especially among dental professionals. But here’s the thing: while the brand is big in the dental world, consumer awareness is still in the single digits. Time to change that!
